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What does it take to become a social media manager?

The social media boom has created an increasing demand for social media managers, or else, for people that are devoted to the management of your social networks. However, you might be wondering, how can you become a social media manager? It is easy to be self-entitled a “social media guru” since social media management does not necessarily require a degree, but you still have to possess several talents in order …Read More

Google Plus Best Practices for Brands

In part 1 “Google+ for Brands: 4 Reasons your Brand Should Be on it”, we learned that over 500 million people are connecting in Google+ and that the network draws the second largest active follower-base after Facebook. And if that isn’t enough, we discussed the top 4 value propositions for having your brand present on Google Plus: Better discovery, deeper engagement, increased marketing performance across the web and measurable impact. …Read More

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource [INFOGRAPHIC]

With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Social media is getting a small upswing in advertising dollars, but it isn’t as much as one might think. It almost seems …Read More

5 Common Mistakes That Can Ruin Your Social Media Strategy

People make mistakes, and so do businesses. Social media marketing is one place where it’s all too easy to make mistakes that can have long-lasting effects on your social media strategy or company reputation. There are many kinds of mistakes that can hurt your social media strategy, but here are five that can actually ruin a social media strategy. They’re easy to make, and difficult to overcome. Luckily, they’re also …Read More