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Link Building Glossary

Link Building Glossary

Marketing and link building terms have become second nature to us. Sometimes we forget that not everyone spends their who life building links. With that in mind, we’ve dedicated ourselves to creating a glossary of frequently used terms for the link building layperson. We will continue to update this list.

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12 most overused fonts that can damage your brand

The lack of brand discipline is something I notice often when I work with small businesses. It can be very damaging.Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on all communications, presentations,

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Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a

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Why Do I Need An Animated Web Video?

Because Video Increases Conversions!

Here are some stats about Video and Site Conversions

Visitors who view product videos are 64-85% more likely to purchase after watching a video.

People stay on a webpage with a video two minutes longer than on one with no video.

Internet Retailer, April 2010

Internet Retailer reports that shoppers who viewed video on

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