To paraphrase a song lyric: Onto every brand, some rain may fall.
Avoiding an embarrassing brand storm starts with meticulous attention on all fronts: planning, production, and marketing all the way through the fine details such as server architecture, and logo fonts.
Don’t think it can happen to you? Even the smallest oversight can
Link Building Glossary
Marketing and link building terms have become second nature to us. Sometimes we forget that not everyone spends their who life building links. With that in mind, we’ve dedicated ourselves to creating a glossary of frequently used terms for the link building layperson. We will continue to update this list.
Now that the Denver Broncos and the Seattle Seahawks have punched their tickets to Super Bowl XLVIII in New Jersey, the main event before kickoff can begin in full force.
What is that main event you ask?
It is Super Bowl marketing and all the incredible hype that comes with it. Though your marketing
The lack of brand discipline is something I notice often when I work with small businesses. It can be very damaging.Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on all communications, presentations,
Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital.
To best understand how to make a change like this work for you, and not against you, we need to examine what
Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘go to’ is the internet
. In that case, live chat and social
Google hit back hard today after it learned lyrics site Rap Genius had been using dubious SEO tricks to attain top spots in search results. Now RapGenius.com doesn’t appear on the first page of results for a search of “Rap Genius”, and popular queries like “Jay-Z Holy Grail Lyrics” don’t bring up the startup like they used to. [Update:
This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a
In November Google launched their voice-activated search for laptops and PC’s. Voice search has been around for a while on mobile devices, most notably Siri on iPhones and now it is on your PC. Voice search is most definitely coming of age and it has implications for both SEO and content marketing.
Those
RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.
Because Video Increases Conversions!
Here are some stats about Video and Site Conversions
Visitors who view product videos are 64-85% more likely to purchase after watching a video.
People stay on a webpage with a video two minutes longer than on one with no video.
Internet Retailer, April 2010
Internet Retailer reports that shoppers who viewed video on
Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to a Facebook complaint has gone viral and generated vocal support for the small business.
Although the original conversation has