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January 2014

How you can catch the wave of Super Bowl hype

Now that the Denver Broncos and the Seattle Seahawks have punched their tickets to Super Bowl XLVIII in New Jersey, the main event before kickoff can begin in full force. What is that main event you ask? It is Super Bowl marketing and all the incredible hype that comes with it. Though your marketing budget probably doesn’t have space for a $4 million dollar Super Bowl ad, that doesn’t mean that …Read More

12 most overused fonts that can damage your brand

The lack of brand discipline is something I notice often when I work with small businesses. It can be very damaging.Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on all communications, presentations, etc.That font will speak to your brand forever. To make sure it has strength, here are 12 …Read More

Make Facebook’s Algorithm Change Work For You, Not Against You

Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it. We analyze and monitor this type of data for …Read More