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October 2013

Why Your Klout Score Matters

Status updates, comments, tweets, shares, retweets, likes, +1s – all of these data points help social media analysts and marketers gauge the influence of a particular person or business. With the different metrics and analytics tools available on the market, what is one metric that 400 million social media users can use to measure their own social media influence? A Klout Score. Founded in San Francisco in 2009, Klout is a company …Read More

Is Social Media a Waste of Time? [Infographic]

It was in 2005 that I perceived a pattern that fascinated me and it was that teens were getting fixated on a long range informal communication site called Myspace.is Social Media a Waste of Time? I didn’t make a record as it appeared a waste of time and I had more critical things to do. In 2008 I was welcomed by a companion to join Facebook and on marking in …Read More

Twitter Announces Scheduled Tweets – Here’s What It Means For Marketers

Twitter has announced a new tool exclusively for Twitter Ads users – Scheduled Tweets. It lets the users create a tweet and then schedule a date and time for it to be sent out, up to a year in advance. What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of? And what does …Read More

7 Tips for Creating a Social Media Plan for Your Business

Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment. Then, when there …Read More

8 More Things The Internet And Technology Killed Off

In my first list of 15 things the Internet and technology killed off, readers pointed our several debatable entries. It’s true — some are still around, while others evolved. Some entries were quite localized to particular countries, and perhaps I was pushing the boundaries quite a bit. In the spirit of debate, here are 8 more things and practices the Internet and technology have killed off, are in the process of …Read More

Infographic: Instagram Marketing by the Numbers

Twitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out. Not to be left out, Instagram is staking its claim to the advertiser world that it should be part of their overall plan. Why you ask? Well, there are some rather large …Read More

The #Selfie Phenomenon [INFOGRAPHIC]

What is a #Selfie, you may ask? Definition: A photo of oneself usually taken with a mobile phone and posted online to social media sites. 2005 to 2008 was dominated by MySpace, the largest social network then who started the selfie concept by letting users upload a ‘MySpace pic.’ Fast forward to August 28, 2013, when ‘Selfie’ has been officially added to Oxford Dictionary. All kinds of people from kids to important …Read More

Top Google Result Gets 36.4% of Clicks [Study]

It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one …Read More

Six Steps To Simplify Marketing, From Dunkin’ Brands Marketing Chief

Digital media and mobile screens are core to Dunkin’ Donuts marketing, but it pays to remember the basics, according to John Costello, Dunkin’ Brands president-global marketing and innovation. “If we put a picture up on the wall [of products] in our restaurants we sell more,” he said. “If we take it down, we sell less.” Balancing traditional media with digital is a complex task, making it “easy to be overwhelmed,” …Read More

The Good, the Bad and the Downright Ugly Truths About Online Reviews

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even though none of them had ever used their products or service. This problem isn’t just …Read More