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August 2013

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More

Michael Richardson Featured In RGJ People You Should Know

the following article was featured in the Reno Gazette Journal’s Sunday paper August 25th, 2013.  View Article on RGJ.com BACKGROUND In college, I started out as a chemistry and biology major. I took my first business classes and never looked back. Having graduated with a B.S. in finance and economics, I went to work for a hedge fund software company here in Reno. While there, I met my current business partner, …Read More

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Sometimes business owners can learn a thing or two about social media management from sports stars and celebrities. In the closing minutes of Friday night’s basketball game between the L.A. Lakers and Golden State Warriors, Lakers star Kobe Bryant tore his left Achilles’ tendon. The following night, while still awaiting surgery, the All-Star shooting guard took to Facebook to vent about his feelings and whether or not it could be a career-ending injury. …Read More

How Social Media Can Boost a Shop’s Pet Projects

Los Angeles-based SPOT! opened in 2006 and moved to its current 4,000-square-foot location in 2009 to accommodate growth. With approximately 20 employees, SPOT operates a one-stop-shop for pets, with grooming, daycare, veterinary services and retail selections. From the same location, the company also runs Saving SPOT, a non-profit established in 2009 and dedicated to the rescue, rehabilitation and placement of dogs from shelters in greater L.A. According to rescue manager Ruby Siering, who doubles as the …Read More

Pimp Your Android Homescreen With Buzz Launcher

Do you like to mod your Android homescreen? For some of us trying out different widgets, applying beautiful icons and wallpapers is a favorite pastime, however as responsibilities pile on in work and for studies, we may no longer have the luxury to ‘play’ with these customizations no more. This is when Buzz Launcher and its magic homepacks will help you get your desired homescreen ready in your device, in no time. It is really easy and straight forward …Read More

Intriguing Finger Celebrities (Art) By Dito Von Tease

If you’re willing, even your fingers can be transformed into famous people of your choice, and that’s what the Italian artist Dito Von Tease did for his Ditology project. He photographed his own index ‘dito’, (aka finger) and magically manipulates it into public figures like Steve Jobs and Mark Zuckerberg with astounding accuracy. (Image Source: Ditology) There’s one disadvantage though: the portrait will look either too cute or too cool! Check out our 10 favorite picks below and if …Read More

How iPhone Is Made: A Surprising Report on How Much of Apple’s Top Product is US-manufactured

Are the last chapters of the iPhone saga unfolding? Not by any stretch of imagination, if you ask the Apple faithful. Definitely starting, if you ask the Android challengers. The world and word war between Android and Apple just keeps escalating to ever greater heights, and has been the most engrossing story in business for quite a number of quarters now. Let’s not even talk courtroom battles and intellectual property clashes …Read More

10 Creative Marketing Ad Campaigns You Have To Watch

It’s the age of video, but it isn’t every day that you come across really good videos that you don’t mind watching over and over again. There are some really good ones in the form of heart-warming wedding proposals, and inspirational and mind-boggling new discoveries. To add to that, we have everyone’s favorite, creative marketing advertisement campaigns, sometimes known as guerrilla marketing. This type of marketing is almost always out of the comfort …Read More

How to Set an Effective Marketing Budget for Social Media Promotion

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let’s be honest, there are very few people without at least one account. Most of us have more than one. Here are some tips for setting a marketing budget. One-Time and Constant You’ll always have …Read More

Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]

The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew first started studying social adoption. “Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older …Read More